Delhi capital, State of India

All the company stakeholders and public at large is seeking to know whether their beloved brands are investing in CSR or not, as the purpose of corporate social responsibility today stands beyond merely being a legal obligation.CSR is a necessary corporate strategy and a core business requirement in today's times. But COVID-19 has put all our CSR and crisis management theories and commitments to test. The current crisis has accentuated the motive of social responsibility towards the community even more. It has given us an opportunity to reflect on our practices and build responsible, sustainable and ethical businesses in future.During the initial phase of the nation-wide lockdown and after the announcement by Ministry of Corporate Affairs we saw an outpouring of CSR support by the private sector for health care workers, daily wage earners, migrant workers and underprivileged communities.In the state of unprecedented health emergency, as COVID-19 continues to spread across the country, we are likely to see a peak in the COVID cases soon. India is currently the fourth-worst hit country by COVID-19 and has recorded a total of 4,10,461 infections and 13,254 deaths, as per the government statistics. Understanding the urgency of the situation Corporates and Ngo's are wholeheartedly extending their support to the government in the fight against the pandemic.Corporate sector has stepped up their CSR efforts to combat the pandemic and many orgsations are leading by example. A Delhi based CSR consultancy, Innovative Financial Advisors Pvt Ltd (Fiinovation) has been working unremittingly to foster relationships between private sector and CSOs.Since the outbreak of novel coronavirus, Fiinovation with its partners has undertaken various relief efforts to support the marginalized section of the community positively impacting over a million lives amidst the lockdown period.Fiinovation is implementing interventions aimed at providing immediate relief to the ones who are adversely affected by the lockdown, by distributing ration and hygiene essentials and conducting awareness drives to educate and advise the beneficiaries on covid19, as per the guidelines issued by the Ministry of Health and Family Welfare (MoHFW) and World Health Orgsation (WHO)."It is the right time for compes to plan and implement their CSR initiatives to address the needs of the society and build a relationship with the community beyond the office walls. And as we all will settle into a new normal, we will witness more businesses embracing CSR in their business model," said Dr Soumitro Chakraborty CEO Innovative Financial Advisors Pvt Ltd (Fiinovation), while speaking about the future of CSR.This story is provided by NewsVoir. will not be responsible in any way for the content of this article. (/NewsVoir)( With inputs from ANI )

Delhi CapitalFOLLOW

Delhi capital, Latest News

China's actions in Pangong region, Eastern Ladakh, in India has helped the world know the true colours of Beijing, said Jeff M. Smith, Research Fellow, South Asia-Heritage Foundation. ...

As many as 61 deaths, 2,373 new COVID-19 cases, and 3,015 discharges were reported in the national capital on Thursday, as per information provided by the Delhi Health Department. ...

New Delhi, July 2 The Delhi High Court on Thursday suggested the Arvind Kejriwal-led Delhi government to formulate ... ...

A Public Interest Litigation has been moved in the Delhi High Court seeking direction to Centre and Delhi government to make mandatory for all the hospitals to obtain plasma from the recovered patients, both who were admitted in hospitals as well as ...

With 19,148 new coronavirus cases in the last 24 hours, India's COVID-19 count crossed 6 lakh cases on Thursday. ...

New Delhi, July 2 Airline major SpiceJet has operated 200 charter flights since May till now to fly ... ...

New Delhi, July Union Home Minister Amit Shah chaired a meeting via video link with the Chief Ministers ... ...

All the company stakeholders and public at large is seeking to know whether their beloved brands are investing in CSR or not, as the purpose of corporate social responsibility today stands beyond merely being a legal obligation. ...