E-heli service, Technology company

San Francisco, Aug 13 Apple and Meta (formerly Facebook), at the loggerheads over privacy changes in iOS and App Store, once planned to "build businesses together" where Apple was in discussions with Mark Zuckerberg-run social network about how it could make more money from its ad revenue.According to a report in The Wall Street Journal, Apple and Facebook discussed "revenue-sharing arrangements, including a potential ad-free, subscription version of Facebook".They discussed creating a subscription-based version of Facebook that would be free of ads.Apple also reportedly argued that it deserved a cut of certain portions of Facebook's ad revenue from so-called "boosted posts".A boost allows a user to pay to increase the number of people that see a post on Facebook or Instagram."Apple, which doesn't take a cut of advertising from developers, argued that Facebook boosts should be considered in-app purchases, according to a person familiar with the matter," the report said late on Friday.The tech giants could not reach an agreement on discussions that took place "mostly" between 2016 and 2018.Facebook is struggling to patch its ad-tracking systems after Apple brought tough privacy changes in its App Store.Apple introduced the "Ask App not to Track" prompt as part of iOS 14.5 in 2021 which has had a significant impact on various companies, including Meta which said that Apple iOS privacy changes will cost it a whopping $10 billion in 2022."We believe the impact of iOS overall as a headwind on our business in 2022 is on the order of $10 billion, so it's a pretty significant headwind for our business," Meta CFO David Wehner said earlier this year.Apple's iOS 14.5 update, released in April 2021, came with an App Tracking Transparency (ATT) feature that has affected digital advertising for tech giants.According to the WSJ report, Apple's privacy move resulted in a "sharp business slump that has shaved approximately $600 billion from the company's (Meta's) market value in less than a year".A Meta spokesman said that the company has "made significant changes over the past five years to protect people's data while also allowing businesses of all sizes to grow".Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

E-Heli ServiceFOLLOW

E-heli service, Latest News

San Francisco, Aug 23 Tech giant Apple's much anticipated M2-powered 14-inch and 16-inch MacBook Pros are likely to ... ...

San Francisco, Aug 22 Tech giant Apple is reportedly planning to show search ads in its Maps app ... ...

San Francisco, Aug 19 Tech giant Apple's 2022 MacBook Pros may pack new M2 Pro and M2 Max ... ...

San Francisco, Aug 18 Apple has released new software updates for iPhones, iPads and Macs to fix two ... ...

San Francisco, Aug 18 Tech giant Apple is set to hold its iPhone 14 event in early September ... ...

American tech giant Apple, which typically hosts a big event in the first part of September, might be targeting a September 7 date for its next product launch event. ...

On the 75th Independence Day, iPhone 13 is now available at Maple at Rs 65,900. The Apple Premium Reseller has great discounts on all the iPhone 13 models. Maple's discounts on iPhone 13 Pro and iPhone 13 Pro Max are also available. With Maple's excl ...

San Francisco, Aug 13 Apple and Meta (formerly Facebook), at the loggerheads over privacy changes in iOS and ... ...