Margaret chan, Former Director of Health, Hong Kong

Hollywood's biggest celebrities showcased spectacular platinum jewellery designs at the 94th Annual Academy Awards and parties.Platinum, the naturally white setting that truly enhances the brilliance of diamonds and colored gemstones, perfectly complemented the colorful couture gowns, glamorous makeup and hairstyles, and custom tuxedos.The most noticeable platinum jewellery trend throughout award show season including tonight was the statement necklace as seen on Zoe Kravitz, Ariana DeBose, Lady Gaga, and Joe Jonas.Platinum jewellery is made of 95% pure platinum with minimum use of other ingredients - making it the finest metal available to us today. Platinum is the metal of choice for most red-carpet events around the world. The who's who of the fashion and glamour world love to style their ensemble with this naturally white, precious metal from Elizabeth Taylor to Lady Gaga - they have all dressed in platinum for the red carpet.Platinum Guild International is pleased to share that leading red carpet jewellery brands such as Kwiat, De Beers, Tiffany & Co., Fred Leighton, and Harry Winston chose to style A-list celebrities in naturally white platinum.The following stars selected platinum jewellery to celebrate their achievements:Zoe Kravitz in jewellery by Kwiat set in platinumWhite oval diamond and fancy pink diamond riviere (36 carats of diamonds), set in platinumOval diamond stud earrings (3 carats each), set in platinumRound brilliant cut diamond band, set in platinumPair of east west set oval diamond band, set in platinumAriana DeBose in jewellery by De Beers set in platinumDrops of Light diamond necklace (20.73 carats), set in platinumDiamond line necklace set (41.29 carats), set in platinum,Drops of Light diamond earrings (4.21 carats), set in platinumLady Gaga in jewellery by Tiffany & Co. set in platinum*To the Elton John AIDS Foundation Academy Awards Viewing PartyNecklace with diamonds, set in platinumEarrings with yellow and white diamonds, set in platinumBracelet with diamonds, set in platinumLady Gaga in jewellery by Tiffany & Co. set in platinum*While at the Academy Awards on-stageNecklace with diamonds, set in platinumEarrings with diamonds, set in platinumAnya Taylor-Joy in jewellery by Tiffany & Co. set in platinum*To the Vanity Fair Oscar PartyNecklace with diamonds, set in platinumEarrings with diamonds, set in platinumRing with diamonds, set in platinumJoe Jonas in jewellery by Tiffany & Co. set in platinum*To the Vanity Fair Oscar PartyCustom Tiffany Victoria® vine necklace with diamonds (32"), set in platinumTiffany Embrace® band ring with diamonds, set in platinumKirsten Dunst in jewellery by Fred Leighton set in platinumFred Leighton marquise and baguette diamond earrings by Sterle Paris (14 carats), set in platinumRachel Zegler in jewellery by Tiffany & Co. set in platinumTiffany Victoria® narrow alternating bracelet with diamonds, set in platinumEarrings with diamonds, set in platinumRing with diamonds, set in platinumTiffany Victoria® alternating ring with diamonds, set in platinumTiffany Embrace® band ring with diamonds, set in platinumTiffany & Co. Schlumberger® Sixteen Stone ring with diamonds, set in platinumUma Thurman in jewellery by Cartier set in platinumCartier High Jewelry earrings with diamonds, emeralds, and onyx, set in platinumCartier d'Amour wedding band with diamonds, set in platinumPanthere de Cartier High Jewelry ring with diamonds, emeralds, and onyx, set in platinumNicole Kidman in jewellery by Harry Winston set in platinumWinston Cluster diamond bracelet (21.47 carats), set in platinumWinston Couture diamond bracelet (19.16 carats), set in platinumEagle yellow diamond necklace (33.42 carats), set in platinum and 18k yellow goldCluster yellow diamond earrings (5.08 carats), set in platinum and 18k yellow goldEagle yellow diamond ring (4.30 carats), set in platinum and 18k yellow goldPlatinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.PGI's consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum's unique properties as a precious metal for fine jewellery.In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.Purity Assurance ProgramPGI has partnered with TUV India Pvt. Ltd. to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country's first certification bodies and has been closely associated with the quality revolution in India.Under Platinum Guild India's quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped 'Pt950' and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.This story is provided by NewsVoir.will not be responsible in any way for the content of this article. (ANI/NewsVoir)( With inputs from ANI )Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

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