Lokmat News Network
Aurangabad, April 19: Being a mother to a baby boy herself, founder of The Blue Button Shailja Sanganeria quickly discovered something was missing in children’s merchandise while raising her own son. There weren’t enough high quality baby bed linens, accessories, and interactive toys for young ones to engage with. She ended up DIY-ing several toys, clothing, and blankets to meet her own requirements, but the thought stayed in her mind: There was a gap in the market, which meant that there were other children and parents out there whose needs were not being met.
This led to the inception of The Blue Button, a first-of-its-kind brand which offers high quality baby bedding sets, cot bumpers, sensory toys and books, bed sheets, car organisers, pyjama sets, cushions, blankets, and hangings, which are, for the first time ever, completely customised to the needs of each child. Each product boasts quirky prints, meticulous detailing, and luxurious, pure fabrics which are totally bespoke. Parents can choose from pretty florals, adorable animals, beloved cartoon characters, interactive stuffed shapes, or even send their own designs and The Blue Button makes their baby merch dreams come true, while keeping their precious ones comfortable, hygienic, and entertained.
The Blue Button is a manifestation of Sanganeria’s desire to give parents and kids premium products that are distinctive, with unparalleled craftsmanship that sets them a class apart.