Walk into any tailoring studio in Delhi and ask for world-class suiting fabrics—and chances are, the masterji will sigh before pointing to a limited swatch book, months-old imports, or overpriced stock with outdated designs. India may have no shortage of tailors, but when it comes to premium, modern, ready-to-cut fabrics for men’s suits, the supply chain tells a different story.
According to industry estimates, over 65% of luxury men’s tailoring fabrics used in NCR are either outdated or marked up by multiple middlemen. Stylists scramble, tailors compromise, and consumers settle. The result? A style scene stuck between ambition and availability.
Enter Fabrics by Echelon, a Maison Echelon product, rewriting that narrative with deliberate force. Operating out of Gurugram, the brand is solving two fundamental issues that have plagued North India’s tailoring ecosystem for decades: lack of access to globally styled fabrics and unaffordable pricing at the retail level. By importing directly from Italy, Vietnam, and China—and curating collections with stylists from fashion capitals like Milan, New York, and Paris—Fabrics by Echelon is delivering premium cloth at semi- affordable rates, without the supply chain bloat.
“The problem has never been skill,” says an insider from a leading Delhi tailoring house. “Our tailors can stitch anything—but give them a limited fabric palette, and even magic turns ordinary.” The numbers back it. In New Delhi alone, over 20,000 independent tailors cater to a rapidly evolving clientele that now demands international aesthetics, custom fits, and fabric that feels like money without costing a fortune. With fabric options mostly confined to generic mills or overstocked wholesalers, innovation has been stifled.
Fabrics by Echelon changes that. Its four signature collections—Como, Gatsby, Line, and Essentials—offer something for every kind of wearer. From the understated grace of Italian “old money” weaves to bold jacquard patterns for the contemporary gent, each collection isn’t just a line sheet. It’s a lookbook of possibilities. And the impact? Tailors across Delhi NCR are already reporting increased customer retention, with clients returning not just for stitching, but to ask: "Where can I get more of that Gatsby cloth?"
With supply chains expanding to Dubai and Saudi Arabia, and a growing list of tailoring houses in India subscribing to monthly swatch kits from the brand, Fabrics by Echelon is doing more than selling cloth. It’s building infrastructure—for style, for service, and for a future where India doesn’t follow fashion trends, it defines them.