In a big developent yesterday the makers of Amitabh Bachchan and Ayushmann Khurrana starrer Gulaba Sitabo decided to release their much delayed film digitally due to the coronavirus pandemic. However the decision to release the film digitally was condemned by theatre stakeholders PVR and INOX who termed the decision a big mistake. Meanwhile, the statement of one multiplex chain, INOX, however, did not please the celebrities much.
As INOX expressed its ‘extreme displeasure and disappointment’, Fanaa director Kunal Kohli was among those who disagreed with their views. The filmmaker asked if the multiplexes ever shared the revenue from the sale of food and beverage, claiming how audiences paid more for popcorn than even the tickets.
The Hum Tum director felt multiplexes should start sharing that revenue with producers, before 'accusing' them as they tried to survive during the COVID era. Ishq Vishk director Ken Ghosh felt the multiplex owners should not be worried and that once services would resume, they will have numerous films that will release. He said the decision was sparked by financial constraints. Director Sanjay Gupta said it was an ‘exception’ and not the ‘new norm’,.Let us have a look at some of the reactions by Bollywood celebs.