Smartphones drive OTT streaming explosion in India, 5G to be game-changer

New Delhi, April 2 What do Ind love to watch on their smartphones? It is entertainment and cricket. Be it live streaming or TV shows, more and more of nearly 600 million Ind who use smartphones are watching their favourite shows on personal devices giving a much-needed boost to the OTT platforms in the country.

From YouTube to Netflix and from Zee5 to MX Player, the daily consumption of content only increased in the two years of the pandemic.

Ind are currently spending close to five hours on their smartphones

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