Leveraging designers, celebrity stylists and data insights, it has launched 'Stage3 on Wheels', a Fashion Mobile. The vehicle will operate across popular spots in Delhi-NCR to provide an experience that sets the tone for the future of fashion - a dream walk-in closet that allows customers to 'Touch, See, and Rent' their preferred outfits! It's 'Fashion on the Go', as the hop-on-hop-off bus is a one-stop solution to fashion requirements for all occasions, be it a party, wedding or any other social event.
In addition to its striking interiors, the bus includes a trial room where customers can preview their look and one-on-one styling sessions with Stage3's expert in-house stylists. The bus can also be booked for private events - taking any bridesmaid's/groomsmen party, dress-up party or farewell to the next level. Underlining Stage3's mission to bridge the gap between aspiration and access by promoting the concept of a Conscious Closet, and features collections from both Stage3 and Alaya by Stage3.
The first is a more conscience-friendly option, letting consumers rent beautiful pieces for all occasions from a curated collection of top designer outfits and accessories at a fraction of their MRP. The second is for those who wish to keep some unique memories for their closet and lets them shop from the rails of ready-to-wear, stylish essentials co-developed by designers and celebrity stylists. Moreover, the inventory will be rotated from time to time to suit relevant occasions, ensuring that customers always have the best, on-trend fashion to choose from.
Starting from January 22, 2020, the bus will be parked in areas such as Khan Market, Greater Kailash and Gurgaon, from 11 am to 7 pm. Stage3 will also roll out a calendar with pit-stops for the month for its customers to follow. Additionally, via the Express Delivery service for the Delhi-NCR region, customers can have their outfit tailor-made and delivered to their doorstep within 24 hours, making it perfect for fashion emergencies - the all-too-familiar last-minute outfit crises!
( With inputs from IANS )