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What Does 'G' in Parle-G Biscuits Stand For? Find Out the Real Meaning

By Lokmat English Desk | Updated: September 6, 2024 18:01 IST

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When it comes to biscuits, 'Parle-G' is a name that resonates across all age groups. Whether you're a child, an adult, or a senior, this iconic brand is a familiar favorite. If you've ever found yourself curious about the meaning of the 'G' in Parle-G while enjoying a biscuit, you're not alone.
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Although times have changed, Parle-G remains a cherished taste for many, symbolizing more than just a biscuit brand. It's deeply connected to people's memories and emotions, evoking a sense of nostalgia. When we talk about Parle-G biscuits, it often brings back fond memories of childhood.
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The origins of Parle trace back to 1929. Many people, including children from the 1990s, will recall the iconic combination of tea and Parle-G biscuits, which was a popular duo at the time. The company’s advertisements from that era also gained significant popularity.
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Biscuits were first introduced in 1938 under the name Parle-Gluco. Prior to independence, the brand was known as Gluco Biscuit. However, post-independence, the production of Gluco Biscuits was discontinued.
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After the food crisis ended and production resumed, the biscuit market saw an influx of new companies and increased competition. Notably, Britannia began to establish its presence with Glucose-D biscuits. During this period, Parle's Gluco Biscuits also re-entered the market.
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It is true that the 'G' in Parle-G was marketed as standing for 'Genius' in 2000. However, the 'G' actually stands for 'Glucose'. At that time, it was used strategically to establish a strong presence in the competitive market of glucose biscuits.
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Today, the biscuit market is vast and diverse, yet Parle-G continues to dominate. Much like during World War II, when Parle-G set new records, the brand has achieved its highest sales in eight decades, according to the company.
Tags: Parle - GParle biscuits
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