"Tiny store", "more to offer" - Tynimo strives to live up to its name, offering its target market with a variety of choices and revolutionize the lifestyle retail segment.
The main idea is to provide high-quality, well-designed daily lifestyle products at affordable prices. Tynimo was started with an intention to capitalize on the concept of impulse buying, where people never plan to buy these products but end up buying it on the basis of what they see.
With currently having five stores across Bangalore including its renowned flagship store at Kempegowda International Airport, Bengaluru, Tynimo calls franchises from across India.
"We need more options but want it to be economical. Tynimo is filling this gap by providing high quality, beautifully designed branded products at affordable prices. We want people to upgrade their lifestyle through our brand," said Vaibhav, Sales and Marketing Director.
In addition, Tynimo will continue to focus on its USP, the Indian handicrafts section and its range of skincare products that are chemical-free, orgc, and curated by a team of beauty and wellness experts. With products ranging between Rs 50 - Rs 10,000, currently Tynimo caters to the lifestyle segment across 16 plus categories including Toys, Household & Home Decor, Bags, Fashion Jewellery, Fashion Accessories, Footwear, Travel series, Personal Care, Snacks and Beverages, Indian Handicrafts, Digital Accessories, Sports and Fitness.
With an investment range of Rs 25 - Rs 30 lakhs, Tynimo is providing the most lucrative margins with a payback period of 1.5 years for a store area range of 500 - 800 square feet.
Currently, a normal high street store of 1000 square feet does approximately 70 billings per day with an average bill value of Rs 850-900 and 80 per cent conversion ratio. The brand aims to increase the bill value to Rs 1500 - Rs 2000 in the coming months by adding new categories and products across Digital, Home Decor, Skincare and other categories as per the needs of the market.
For Tynimo, it's the brand visibility that plays a major role in its success and hence Tynimo is providing complimentary Fixtures and Signage at absolutely no cost for its first 10 franchises.
Tynimo is a retail lifestyle brand based in Bangalore, India. Tynimo caters to 16 plus categories of products, manufactured and sourced from across the world and India. Tynimo's main mission is to offer wide range of well-designed daily lifestyle products at reasonable and affordable prices & to promote Indian-made products on a world platform. With over 200 - 300 new products every month and 3000 plus new products per annum, Tynimo products have fully adhered to overseas and Indian market standards.
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( With inputs from ANI )
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