Tata Indian Premier League 2023’s television broadcaster, Disney Star-owned Star Sports has launched its first campaign for the league titled ‘Shor on, Game on!’ featuring cricketers Rohit Sharma, Hardik Pandya and KL Rahul.
The first campaign film, created by the company itself, shows “passion, excitement and togetherness of fans watching the league fuel the cricketers to achieve incredulous moments during the tournament." the company said in a statement.The campaign shows three different screenings in Mumbai, Lucknow, and Gujarat where neighbourhoods gather to celebrate it.
The league begins at the end of March, with its first match between Gujarat Titans and Chennai Super Kings in Ahmedabad.In the current rights cycle (2023-2027), the Board of Control for Cricket in India will broadcast about 410 matches for which it has sold the media rights for ₹48,390 crore. Viacom18 outbid rival Disney Star in 2022 to pick up the 5-year digital rights of the IPL with a bid of ₹23,757.5 crore, while the latter retained TV rights for ₹23,575 crore.
