City
Epaper

Debina Bonnerjee on using social media influencer status to aid budding fashion labels

By IANS | Updated: June 2, 2021 16:13 IST

Mumbai, June 2 TV star Actress Debina Bonnerjee is also a social media influencer, and she uses her ...

Open in App

Mumbai, June 2 TV star Actress Debina Bonnerjee is also a social media influencer, and she uses her YouTube channel Debina Decodes to talk of beauty and lifestyle among other things. Lately, she has also taken an initiative to help homegrown and budding fashion labels reach out to a wider audience amidst the pandemic.

"I am a graduate in communication, and my specialisation is in advertising and visualisation. So, writing creative content and visuals is a part of my education. I never planned to become an actress but, yes, I was into modelling as a teenager. It is great the way my career panned out. But acting does not allow me to explore my skill in creative content, writing, visualisation everything that I learned in the classroom. I thought why not make people aware of what goes behind our glowing skin, good hair and how living an organic lifestyle is important. Here, I am not selling a product but the idea of living a healthy life," Debina told .

"With the global pandemic, we all know how living a healthy life is important. Also, I have an interest in such things. I read a lot of books, take online classes and when I feel I have ample knowledge to share, I do. These days, I am taking classes on facial yoga," shared the actress.

Lately, Debina also has taken an initiative to help homegrown and budding fashion designers reach out to a wider audience.

"The idea is to bring the consumers and fashion designers together. There are new, budding, homegrown fashion brands that are struggling to reopen business. When a business shuts down, it is not just the owner but many employees that go jobless. So, sustaining a business is important," Debina said.

She continued: "On the other hand, there is a section of people who are sitting at home and killing their boredom doing online shopping. So, I thought of bringing them together by using my social media platforms. I can wear those dresses, do a photoshoot and put it on my Instagram. I will not charge for it from any designer and I will return the dress, too. Usually, social media influencers charge money for that but I think this is the time I should support these designers, instead of earning money from it. Once normalcy surfaces, we will think about commercial interests."

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Tags: InstagramYoutubeInformation technology and information technologyTwitter and instagramFacebook gamingInstagram and twitterFacebook-owned instagramYoutube channelInstagram for android
Open in App

Related Stories

MumbaiMaharashtra Cyber Registers FIR Over Viral Obscene Videos Linked to Ashok Kharat

TechnologyMr Bean Memes: Punjab Creator Builds a 6.4 Million Strong Instagram Community Over Nine Years

NationalFrom Instagram to Hotel: Woman Arrested for Allegedly Raping 16-Year-Old Boy in Chhattisgarh's Kabirdham

MumbaiMumbai: Woman Duped of Rs 1.12 Lakh in KBC Lottery Scam; Case Registered

EntertainmentBadshah Receives Death Threat from Lawrence Bishnoi Gang Over ‘Tateeree’ Song Row

Lifestyle Realted Stories

HealthStruggling With Body Pain? These Sleeping Positions Can Help You To Sleep Better

HealthCan Eating Sugar Yellow Your Teeth? Here’s What Expert Say

HealthIs Frequent Yawning a Warning Sign? Know the Hidden Health Risks

LifestyleWorld Health Day 2026: Odisha Artist Sudarsan Pattnaik Creates 6-Foot Sand Sculpture at Puri Beach

LifestyleToday's Horoscope, April 7, 2026: Check Your Zodiac Sign's Predictions and Birthday Forecast