Inspired by the Japanese motifs, the line-up comprises linen, flannels, outerwear, khakis for menswear. For boyswear, the highlights of the collection are styles inspired by space stories, athleisure and graphics inspired by animal prints.
Targeted towards the youth and millennials, the campaign encourages its young audience to pursue their dreams, says Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited.
In a conversation with life, Narsimhan shares more about the collection and suggests few looks.
1. Tell us more about the campaign.
Narsimhan: 'The Spirit of Man' campaign by Indian Terrain balances style with substance to recognize the lives and aspirations of the brand's audience. Targeted towards the youth and millennials, the campaign encourages its young audience to pursue their dreams. The campaign highlights this insight and celebrates every individual who contributes, in their own way, to build the Indian dream.
2. Indigo is mostly considered as summer colour. How do you think one can ace it in every season?
Narsimhan: Indigo has evolved from a spice to a colour of preference over the years, it has been the colour of style and royalty owing to its initial exclusivity in the market. Although it has been widely popularised as a summer colour, one cannot ignore its impact irrespective of the season. One can ace it in any season with the right style and confidence and our latest Timeless Indigo collection offers you just that.
3. Please suggest five looks from the latest collection for different occasions.
Narsimhan: One can opt for the following looks from our current A/W 19 collection:
The Corporate Look - Made for the man on the move. Encompass the professional style with our range of Workwear Blue Shirts and Iconic Khaki trousers. Transition your look with a well fitted Sport coat to make a powerful impression.
The Causal Look - This Season Unwind with Indian Terrain relaxed Linen and range of causal wear that includes Indigo, Sweaters and cool outerwear. Complete your casual look pairing with Kruger fit distressed Jeans and a casual graphic t-shirt for the ultimate comfort with style.
The Festive look - For a country that's wide and vibrant like India festivals are major part of our DNA. To address this and to stay stylish during this festive season Indian terrain offering Linen waist coats and Blazers.
The Holiday Look - Make a fashion statement during your holiday this winter with our Bomber Jackets and trendy sweatshirts paired with washed denims.
The Party Look - Choose from our wide range of jackets and collection of micro printed shirts on premium fabrics to make a stylish impression wherever you go.
(Puja Gupta can be contacted at puja.g@.in)
( With inputs from IANS )