Blue tribe English news | Blue tribe, Latest News & Live Updates in English | English News (Latest English News) at Lokmattimes.com

In another major piece of news for the rapidly emerging 'smart protein' sector, homegrown plant-based meat brand Blue Tribe, founded and grown with support from Good Food Institute India, have secured celebrity power couple Anushka Sharma and Virat Kohli as investors & brand ambassadors.Blue Tribe is among the leaders in the plant-based meat category, offering consumers a simple switch towards their range of plant-based keema, sausages, and momos, without sacrificing the taste and indulgence of meat. As longstanding advocates of a planet-friendly, cruelty-free lifestyle, Anushka-Virat are now marrying their investment with their values.The Bollywood-and-cricket power couple - an unbeatable combination in India! - have followed a meat-free diet for years, and have found plant-based meats a revelation. Plant-based meats utilize food science and ingredients made from widely consumed crops such as yellow peas and soya bean, to provide the sensory and cultural experience as meats.These next-generation 'smart protein' foods go far beyond the previous generation of soya nuggets, providing consumers with a choice that has a tiny fraction of the land, water, and energy use and greenhouse gas implications of their conventional counterparts. Publications from major groups like the UN, and the EAT-Lancet Commission have highlighted over the last decade that industrial animal agriculture is one of the most significant contributors to major planetary health challenges such as deforestation, water scarcity, species and biodiversity loss, and greenhouse gas emissions.Meanwhile, NITI Aayog has highlighted that India will suffer from critical challenges including water stress and malnutrition, indicating the need for a more efficient food supply. See what Virat and Anushka have to say about this partnership and their love for plant-based meats here:The celebrity couple's vision is in alignment with Blue Tribe, which is among a cohort of companies working vigorously on the mission to reinvent meat. Their products are essentially made with pea, soybean, lentils, grains, and other vegetarian ingredients that provide a mix of proteins, vitamins, and other nutrients. Research from the Good Food Institute India shows that investment in the smart protein sector globally hit over $3b in 2020 and 2021, but virtually none of this came in India - indicating the major opportunity for homegrown startups like Blue Tribe Foods.Speaking about the progress in the sector and this partnership, Good Food Institute India MD Varun Deshpande said, "Plant-based meats and smart protein foods are demonstrating a model to save the planet, by providing consumers with the indulgence and experience of the foods they crave, without the guilt. As this fast-growing fledgling industry continues to blossom, voices like Anushka's and Virat's can help the next generation of sustainable food innovation break out of just the early adopters and reach the true mass market of India - a billion plus consumers enjoying highly sustainable, nutritious foods that are great for people and planet."Speaking about what propelled her to take this initiative, Anushka Sharma said, "Virat and I have always been animal lovers. It's been years since we decided to adopt a meat-free lifestyle. The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.""At the end of the day, I'm a foodie too. I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way. This is why I believe, if we can have a lower dependence on meat, without short changing our taste buds, there is potential for a planet-changing impact. This is where Blue Tribe is proving to be a gamechanger, striking a perfect balance between food that's really tasty AND good for the planet." Virat Kohli added.Commenting on the inspiration behind creating a brand that is potentially the future of food, Sandeep Singh (Co-founder, Blue Tribe) said, "The real problem our environment faces today is that everyone thinks its protection is someone else's problem! Nonetheless, our products aim at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising the taste of their favorite dishes. Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat.""In India, over 60% of the people are non-vegetarian, and most people have no idea about the negative effects it has on the planet. The good thing is that we are becoming aware of what we eat, and we are grateful to Anushka and Virat for supporting Blue Tribe and spreading this message further." He added.This story is provided by Hunk Golden and Media.will not be responsible in any way for the content of this article. (ANI/Hunk Golden and Media)( With inputs from ANI )Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Home

City

Latest News

Cricket

LT Premium

National

International

Maharashtra

Opinions

Chhatrapati Sambhajinagar

Nagpur

Entertainment

Photos

Business

Technology

Sports

Lifestyle

Social Viral

Lokmat Games

Health

Ahmedabad Plane Crash

Pune Bridge Collapse

Maharashtra News

Mumbai Local

Weather Update

Mumbai Rains

Blue TribeFOLLOW

Blue tribe, Latest News

Cricket :Virat Kohli's net worth crosses Rs 1,000 crore mark

New Delhi, June 18 Indian cricketer Virat Kohli's net worth has topped the Rs 1,000 crore mark making ... ...

Business :Blue Tribe launches its latest new ad campaign starring Anushka Sharma and Virat Kohli

Blue Tribe, the homegrown plant-based meat brand, launches its new ad campaign, 'You can't tell the difference, but the planet can' starring Virat Kohli and Anushka Sharma, who have been the brand's investors and ambassadors. True to its slogan, the ...

Business :Sowmya Reddy to inaugurate Zero Fest in Bengaluru organised by Vegan Fest and powered by Plant Based Food Industry Association

Lets Vez and Vegan Fest are organising India's first Zero Fest, a two-day lifestyle festival celebrating sustainability and veganism to be held on the 9th and 10th of April 2022 in Bengaluru. ...

Business :India's power couple Virat-Anushka turn investors & brand ambassadors for plant-based meat brand, Blue Tribe

In another major piece of news for the rapidly emerging 'smart protein' sector, homegrown plant-based meat brand Blue Tribe, founded and grown with support from Good Food Institute India, have secured celebrity power couple Anushka Sharma and Virat K ...