Coca-cola india English news | Coca-cola india, Latest News & Live Updates in English | English News (Latest English News) at Lokmattimes.com

Coca-Cola India has rolled out a technological product innovation - a locked Coke, which is a limited edition bottle of the beverage for the festive season. The 'locked' bottle is fitted with a special Bluetooth-enabled cap, that is programmed to open only in the presence of the sender's mobile phone. The concept is in line with Coke's recent #MilkeHiManegiDiwali campaign, which encourages consumers to meet and celebrate this Diwali in person. This is a first-of-its-kind product innovation by Coke in India. The bottle can be ordered via a by filling in the gift recipient's residential address and a customized festive wish or message. The recipients will then receive the customized bottle via delivery, which will be pre-programmed to detect the presence of the sender's mobile phone in order for it to be unlocked. This unique bottle acts as a symbolic reminder of a promise made to meet in person.Kaushik Prasad, Director, Marketing, brand Coca-Cola, said, "We at Coca-Cola are exhilarated to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new 'locked' bottle perfectly aligns with this strategy. The unique limited-edition gift bottle (that is available in India) is sure to inspire social connections, as people come together to meet, greet, connect, and share a (locked) Coke this Diwali." The innovation will be brought alive by a 360-degree campaign, including a series of digital films, partnerships with popular influencers, and a TVC film that has been conceptualized by creative partner Ogilvy. Watch the TVC here: Sukesh Nayak, Chief Creative Officer, Ogilvy India, added, "This is an invitation that I hope no one declines. We hope this beautiful merger of tech with humanity that has created the most inviting Diwali invitations, sees people make the effort to go and visit the person inviting them, open the locked bottle of Coke, and enjoy it together." The limited edition Coke bottle is now available to order and gift for free via the dedicated microsite, which can be accessed through mobile phones. Over the past two years, amidst the pandemic, the festive season has been missing the spark of physical connections, as consumers resorted to 'virtual wishes'. This Diwali, Coca-Cola seeks to evoke a feeling of togetherness among people and bring back the real magic of celebrating festivities in-person with loved ones. Watch the magic come alive here:This story is provided by BusinessWire India.will not be responsible in any way for the content of this article. (ANI/BusinessWire India)( With inputs from ANI )Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Coca-Cola IndiaFOLLOW

Coca-cola india, Latest News

Mumbai (Maharashtra)/ New Delhi [India], April 27 (/BusinessWire India): Cyril Amarchand Mangaldas advised Coca-Cola India Private Limited (Coca-Cola India) ... ...

Dehradun (Uttarakhand) [India], April 19 : Uttarakhand Chief Minister Pushkar Singh Dhami on Wednesday said that apart from promoting ... ...

New Delhi [India], April 11 (/NewsReach): SIG, a leading solutions provider of packaging for better, recorded exponential growth and ... ...

Maaza, Coca-Cola India's homegrown mango drink, and the fastest-growing juice brand in India and South-west Asia, has unveiled its new 'Aam Wali Dildaari, Bina Naam Wali Dildaari' campaign. Currently, Maaza is one of the leading brands in the overall ...

Mumbai, Dec 31 Pop sensation Armaan Malik, who has voiced songs in 11 languages and bagged awards for ... ...

Beverage giant Coca-Cola India has partnered with Adani Group subsidiary 'Adani Digital Labs Private Limited' to optimize the reach of its brands to consumers across the country. ...

In a first-of-its-kind initiative, leading beverages major Coca-Cola India, has partnered with 10-Min grocery delivery service, Zepto, for a unique 'return and recycle' initiative for PET bottles. The joint initiative seeks to establish an organized ...

Coca-Cola India has rolled out a technological product innovation - a locked Coke, which is a limited edition bottle of the beverage for the festive season. The 'locked' bottle is fitted with a special Bluetooth-enabled cap, that is programmed to ope ...