Underground authority, Rock band

Popular TV personality and Bollywood actor, Rohit Roy, is all set to launch his youth fashion line. The collection consists of a quirky and fresh assemblage of his trademark dialogues like "Ay Ganpat Chal Daaru La" from the film 'Shootout at Lokhandwala' and "Touching Feeling re" from 'Kaabil'.Aimed to strike a chord with age group 18-35, the collection is made in collaboration with Styched Life, a fast-fashion youth label. The brand is an exclusive merchandising initiative focusing on promoting Indian talent and artistes, with a unique production & design to delivery approach.Commenting on the launch, the actor said, "Extremely chuffed to join hands with Styched to launch my own clothing line starting with a collection of T-shirts to make your summers brighter and cooler! This has been a dream of mine for a while which now sees fruition!!The collection is a mix of fashion and functionality for both men and women with a myriad of options, styles, designs, and patterns with new designs getting uploaded regularly. The e-commerce website features a wide array of merchandise including top wear, bottom wear, t-shirts, women tops, hoodies, workout wear and more.The brand has tie-ups with more than 100 renowned artists, celebrities and rock bands of India ranging from Underground Authority, PETA, Baba Sehgal to name a few. Soumyajit, Styched CEO said "With more than 2000 designs across men's wear, women's wear, athleisure and end to end collaborations for artists merchandise and fashion lines, Styched Life is poised to become the largest merchandise store in India by Q3-2020." ( With inputs from IANS )

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