Navi Grewal an Indian entrepreneur and owner of Digital Marketing firm Ghost Media Pvt Ltd, is working towards transforming the digital marketing world. He is the face behind promoting many hit Punjabi songs. The Chandigarh based digital marketing expert has grown his business digitally during the pandemic. With revolutionized marketing concepts, he has helped startups, MSMEs, artists, and Bollywood celebrities to connect with their audiences in the virtual world.
Starting his journey from scratch, Navi Grewal has reached great heights in the industry while inspiring fellow serial entrepreneurs. Learning the tricks of the trade through online courses, he paved his own path and become a reason for the exponential growth of his clients. Evolving with the changing time, he adopted the emerging trends of the digital world.
Commenting on the journey of Ghost Media Pvt. Ltd., Navi Grewal says, "With nationwide lockdown, 2020 was an interesting year for entrepreneurs and compes to experiment their communication strategies. The world has increasingly been moving towards virtual communication and the digital ecosystem has acquired many new users, thereby making digital advertising perhaps one of the most effective mediums to reach out to their respective audiences. Despite initial setbacks, we saw digital marketing taking the center stage while allowing people to shift from traditional to digital marketing mediums."
He further adds, "As people are making digital their first choice now, compes, as well as entrepreneurs, need to implement integrated strategies for to customers' needs at every touchpoint of the customer journey. This will corporates, brands, and compes to create an impact while continuing to delight the new-age consumers."
Integrating the digital marketing approach, the serial entrepreneur become the game-changer for brands rather than just drafting a nice-to-have strategy. As per recent reports, the digital marketing industry is growing at a rate of 25-30 percent in India annually. India is one of the leading countries in the world to have the largest Facebook population. The social media channels, high-speed digitization, online portals, etchas led to the exponential growth of digital marketing. Observing the growth in the industry, Navi Grewal has evolved and emerged as a smart digital professional that delivers work further with greater efficiency.
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( With inputs from ANI )
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