america English news | america, Latest News & Live Updates in English | English News (Latest English News) at Lokmattimes.com

New Delhi, June 1 A Netflix experiment to crack down on password sharing outside of households has left users flummoxed, as the streaming giant increased subscription fee for such users, forcing some of them to cancel their subscriptions.In March, Netflix quietly rolled out an experiment among customers in three small markets in Latin America, asking them to pay extra when sharing their account passwords outside their homes.The streaming giant announced the new password-sharing policy in Peru, Chile, and Costa Rica.According to global tech news site Rest of World, for some Netflix users, the price increase has been enough to convince them to cancel their accounts outright."Others continue to share their accounts across households without any notification of the policy change or have ignored the new rule without facing enforcement," the report said.Overall, the lack of clarity around how Netflix determines a "household" and the differing charges levied on different customers have left subscribers in the test confused, "risking action from consumer regulators".As the OTT platforms witness a surge in subscriptions amid the pandemic, the problem of password sharing has also grown and resulted in stalled user growth for several players.The major OTT giants, including Netflix, are working relentlessly to fix the problem of password sharing.Netflix's terms of use have always stated that subscribers are not allowed to share accounts outside of their household, but the platform had never previously enforced extra charges for infringing the policy.For the first time, the company is defining "household" as exclusively people a subscriber lives with, said the report.Netflix representatives told Rest of World that it knows some subscribers understand "household" as related to immediate family but that it has always defined the term as people living in the same building.The company said different subscribers might be paying differing charges.Peru's consumer rights agency, the National Institute for the Defense of Free Competition and the Protection of Intellectual Property (Indecopi), said that the "differing charges could be considered a way of discriminating against users arbitrarily".Netflix saw its stock tumbling by 20 per cent after it reported a loss of 2 lakh paid subscribers in the first quarter of 2022, its first subscriber loss in over a decade.Moreover, it forecast a global paid subscriber loss of 20 lakh for the April-June quarter (Q2).Netflix is fast losing long-term subscribers. According to a survey report by The Information, new data show that people who have been subscribers to Netflix for more than three years accounted for 13 per cent of cancellations in the first quarter this year.Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

AmericaFOLLOW

America, Latest News

Geneva, June 15 The World Health Organization (WHO) has said that it will convene a meeting next week ... ...

New Delhi, June 14 The World Health Organization (WHO) is likely to declare monkeypox, which has so far ... ...

San Francisco, June 14 Sony Interactive Entertainment (SIE) has launched its all-new PlayStation Plus game subscription service in ... ...

Aurangabad, June 6: Shruti Kishor Kela was presented with Maheshwari Scholar award in a programme held in Mumbai ... ...

Los Angeles, June 6 Tom Cruise's all-American action film collected a sensational $86 million from 4,751 North American ... ...

Hyderabad/New Delhi, June 6 Global technology solutions company Cyient on Monday announced that it had signed definitive agreements ... ...

Geneva, June 5 The World Health Organisation (WHO) on Sunday said it has been reported of 780 laboratory ... ...

New Delhi, June 1 A Netflix experiment to crack down on password sharing outside of households has left ... ...