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IN PICS! Indian Railways to launch 'Content On Demand' service in trains soon

By Lokmat English Desk | Published: March 05, 2021 2:24 PM

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The much awaited Content on Demand service in trains will be launched this month, a senior official of RailTel Corporation of India said on Thursday.
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The service involves infotainment in moving trains by providing preloaded multilingual content which will include movies, news, music videos, and general entertainment.
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To ensure buffer-free services, media servers will be placed inside coaches, RailTel Chairman and Managing Director Puneet Chawla said in a press briefing.
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Passengers will be able to enjoy high-quality buffer-free streaming across personal devices and the content will be periodically refreshed.
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Pilot implementation in a Rajdhani and an AC suburban rake over Western Railway is in the final stage of completion and testing.
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The revenue share of Railway and RailTel is 50:50 with the PSU expecting an annual revenue of at least Rs 60 crore from the initiative.
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RailTel has roped in Margo Networks, a subsidiary of Zee Entertainment, to provide the CoD service in trains and railway stations.
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The project will be implemented in two years and the content will be made available both in paid and unpaid formats for a contract period of 10 years which includes first two years of implementation.
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With an aim to generate more non-fare revenue, the Railway Board has entrusted RailTel with providing the CoD service to passengers in trains.
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'Content on Demand will be available from this month and it will not only improve passenger experience but also increase non-fare revenue through multiple monetisation models,' Chawla said.
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Platform tickets at Chhatrapati Shivaji Maharaj Terminus (CSMT), Dadar, Lokmanya Tilak Terminus, Thane, Kalyan, Panvel and Bhiwandi Road in Mumbai will now cost Rs 50.
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During the month of May, Mumbai and surrounding railway stations are crowded for out-of-town trains. Therefore, considering the Corona period, the ticket price has been increased to avoid congestion, said Central Railway. These new rates apply until June 15
Tags: Indian Railways
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