TikTok has launched a new campaign, urging users to be extremely careful with the content they create and share online to ensure that they do not spread misinformation amid COVID-19 pandemic. Directed by Anurag Basu the video features popular personalities, including Virat Kohli, Sara Ali Khan, Ayushmann Khurrana and Kriti Sanon.
"Fake news is harmful, makes us ill-informed, erodes trust and impacts communities. TikTok has launched its Public Service Announcement (PSA) titled #MatKarForward to help raise awareness among the digital community around creation and sharing of misinformation," the video platform said in a statement.
The government had also urged social media companies to place more checks in order to curb the spread of misleading content that could cause harm to the society in the wake of the COVID-19 outbreak. The campaign was shot by the cast and edited by the director at their respective homes, following the government's social distancing guidelines and COVID-19 norms, the statement said.