Cristiano Ronaldo's removal of Coca-Cola bottles from a Euro 2020 news conference has had a negative impact on the brand. The 36-year-old moved the cola bottles aside and replaced it with water as he sat down to speak to the media ahead of their Group F opener against Hungary. Cristiano Ronaldo was discontent with Euro 2020 coordinators for keeping two Coca-Cola bottles in the press conference room. One of the biggest stars in the history of football, Ronaldo follows strict diet and fitness routine.
According to Australian Associated Press, Coca-Cola’s share price slipped from $56.10 to $55.22 almost immediately after this gesture by Ronaldo, translating to a 1.6 per cent drop. The market valuation of Coca-Cola went from $242 billion to $238 billion, thereby registering a fall of $4 billion. Coca-Cola is one of the official sponsors for Euro 2020. The company replied with a statement on Tuesday that said “everyone is entitled to their drink preferences” with different “tastes and needs”, the report said. In Tuesday’s game against Hungary, Ronaldo scored twice in Portugal’s 3-0 victory, thereby moving beyond France’s Michel Platini as the record goalscorer at the European Championship finals with 11 goals.